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Business & Tech

The Academy Opens at The Avenue Forsyth

The much anticipated sporting goods store opens its doors to some special guests as well as the public.

A special afternoon delivery arrived at the new Academy Sports and Outdoors store Thursday.

A big yellow school bus pulled up to the store and some very excited children piled out. 

The children, in the after school program at the were each treated to a $100-dollar gift card and free reign of the new sporting goods store just before its opening to the general public.

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Located at the Avenue Forsyth on Peachtree Parkway, the Academy caters to sporting enthusiasts of all ages with a premier selection of everything from kayaking and golf equipment to lacrosse and football gear. But that's not all, the Academy also boasts toys, footwear, clothing, bicycles and even a full-service archery shop. In other words, all the things every kid (and adult) dreams–just in time for the holidays.

The Academy partnered with the YMCA to provide the children in the after school program a chance to shop the store before anyone else. When the school bus arrived, employees greeted 27 little shoppers who successfully managed to form a tidy single-file line as they entered the store. They were, however, very eager to hit the aisles and soon found that there's something for everyone at the Academy.

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This is the Academy's way of putting the community first. "Giving back to our community is one of our biggest interests," says store director, Kevin Duncan who anticipates a big weekend as the store has already had shoppers at its front doors, hoping to catch a sneak peek at the huge variety of top-name brands for every sport item and accessory.

The Academy's arrival brings 150 new jobs to Forsyth County alone and marks the chain's 138th store in the U.S. The Academy is open to the public and will hold it's grand opening, a three-day event, from Nov. 18-20. Free gear, food and prizes will set the tone for this much anticipated event.

Visit the store at 320 Peachtree Parkway, Cumming, Ga 30041 or call 678-455-3220 for more details.  

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