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Health & Fitness

Has Your Company Voice Gone Silent?

Don’t let it!
This post is as much for you as it is for me since it has been a month since I have posted anything. Now, I enjoy writing and sharing info with everyone, so where is the disconnect? Well in the past month I have hosted several classes, started a workshop on Facebook Ads, promoted some test stuff that I am working on, met with some interesting new prospects, and still had to run another business that has been slammed. I get tired just thinking about everything that I have going on.

Do you get that way? I know you do! You are a business owner or manager so you constantly have tons of moving projects going on. As a business owner wearing many hats sometimes you get pulled in so many other directions that you end up losing focus on what you need to be working on. You know that you need to be the voice of your company on the inside as well as the outside. How do you manage it all? How are you supposed to get through everything you have to do and still sleep?

I have to tell you that I love sleep so that is one of the hardest things to give up for me. However, for the past 3 weeks I have given up plenty of it. Was I able to get everything done? NOPE! But I was able to slowly start getting through it piece by piece in order to get it under control.

Why am I talking about being busy and what does that have to do with you?
EVERYTHING! It has everything to do with you, because most of you are at the same place. Even if you aren’t making the money you want to be making you are still probably pushing and working towards your goals. Here is the problem, which I know I am not alone with, my voice has gone silent…

For what I do I need to be writing every single week, I need to be recording every single week, I need to be running and updating ads every single week, and I have to make the time to do it! I see some people who are awesome at keeping their voice active and heard. I also see a lot of people who rely on others to spread the older messages for them in order to keep them working and moving. Here is what we all need to do, I say all because I am sharing this with you and need to do it for myself.

We all need to set aside time each week to work on getting our voice out there! Whether it is writing a blog post, writing an article, sharing a picture that has to do with our business, tweeting about an upcoming event or just simply sharing a product. We need to be doing this every single week! We are all growing our businesses and we all want to help others in some way so we need to make sure we are sharing. Set aside a couple of hours each week to make sure you are promoting your business online! Yes I said online, networking is important online and offline. There is one key difference between the two, online networking is more efficient and you don’t have to drive anywhere.

If you are sharing online that can be seen 24 hours a day, 7 days a week. How awesome is that for your business? We live in a time that we can share our business online and it can be seen at any time from any place. I think we take this for granted, but we need to realize its potential for our growth. Are we growing? If not, then what are you sharing? Where and how is your voice being heard?

Don’t Let Your Voice Go Silent!
I have been brainstorming ideas on how I can share more and I keep talking about video. I finally have the last little bit in place for me to start recording some of the stuff I have been wanting. Now I have no excuses for my voice to not be heard as all I have to do is hit record! What about you? What are you doing to make sure your voice is heard? Are you consistent with it? How often are you sharing with the world or just your local area?

What happens when your voice goes silent?
People assume you have gone out of business before they assume you are busy. The only time they know you are busy is if they reach out to you or you run into them. I know this to be very true because I have ran into people lately that have asked me where I have been. These are people who are Facebook friends with me, which is one place I am always on, my personal side that is.

What does this have to do with marketing?
Think about it, if no one is seeing your posts, seeing movement, seeing changes, seeing information coming from you, but they are seeing it from your competitors, who is in the forefront of their mind? Well I can promise you that you will be a fleeting thought after they call your competitor. Sometimes you will even get a call after they have a quote, just because they remember you suddenly. Well guess what, now you have to bid against your competitor who may be undercutting you just to snag your client. It happens every day in business and we all need to realize it and accept it. Some of us may be the competitor that has snuck in there unsuspectingly!

Here is what you should take away from today. Ready?

Don’t let your voice go silent! Always be marketing! Always be sharing!
Ok, let me close with this just so you have an idea of what is coming up.

March 7th, I am speaking at the Lilburn Business Association at 8 am. I will be doing the quick version of my Big 3 class, which is packed full of info about social media and SEO growth.

March 11th, Facebook Ads V.2 will start on Tuesday Nights. Click here to Sign up

March 18th, Blogging for Business, This is going to be an awesome class about growing your business organically through blogs. Click here to sign up

HERE IS THE BIG ONE!
May 17th – Gwinnett Center (Next to the Arena) Starting at 8 am, a full day of growing your business with a bunch of great speakers, one of which is me! Now I have to tell you that I am going to cram as much info into my sessions as possible. It will be fast paced and may cause your head to explode! I am going to be working on videos for that over the next week. This is going to be a huge event that I fully expect to sell out!

Get more information on it here: 2014 BOSS Entrepreneur Summit

Now let’s make sure our business voice is heard and that we are sharing with people!
Please view my original blog at: http://www.freskosmedia.com/company-voice-gone-silent/

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