Scanning For Customers

Okay, you’ve seen them everywhere: billboards, electronics stores, newspapers, Facebook pages, music promotions, real estate signs, and many other locations.  Those strange looking black and white squares that look like something from the future.

Those funny looking square barcodes are called QR codes. QR stands for ‘quick response’ and they are revolutionizing how marketers convert prospects into customers.

The two-dimensional barcodes are designed to be scanned by smart phones with QR code reader scanning apps. You can download free apps for your phone to read the codes. I use Red Laser to read the codes on my android. The resulting scan of the QR code will send the user to where you point them!

You can create a QR code for free, or you can have it personalized to include a photograph of yourself or company logo. You can use your QR code to link just about anything:  text, phone, url, sms, email, events, calendar, etc. There are many sites out there that will generate QR codes, so you don't you don't have to be limited to Red Laser.

QR codes are an excellent way to engage a prospect with your business at very little cost. QR code usage trends continue to gain momentum as smartphone owners grow across the globe and smart marketers push to increase their reach to mobile consumers. eMarketer’s latest statistics  show that on average 19 percent of US respondents (1 in 5) have scanned a QR Code.

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